One label. Twenty-seven rulebooks.
EU regulations are the floor, not the ceiling: member states set their own maximum permitted levels, novel-food interpretations, and mandatory warnings. We’re extending our normalization engine to screen your formulation and label against each market you sell in.
Free to join. Compliance modules in early access.
EU harmonization stops at the border.
- The EU single market means a product approved in one member state does not require re-approval in others — but supplement-specific rules are only partially harmonized. Maximum permitted levels for vitamins and minerals are set by each country. Melatonin, for example, is classified and dosed differently across nearly every EU market it is sold in.
- Novel food status adds another layer. An ingredient without a documented history of consumption in the EU before May 1997 requires authorization under Regulation (EU) 2015/2283 — and the catalogue does not cover every case. Market entry decisions turn on interpretations that differ between member states.
- Most brands discover these divergences when a batch is stopped, a listing is rejected, or a mandatory warning is missing in a specific market. Suplementor is building the tooling to surface these rules before launch, not after.
How label compliance screening works.
Listing control
Claim your brand in the Suplementor catalog. Review and correct normalized data for every SKU — corrections go through the same moderation pipeline as all catalog data.
Claims screening
Paste label copy or ad text. Every health and nutrition claim is checked against the EU Register of nutrition and health claims under Regulation (EC) No 1924/2006 — authorized, on-hold, or prohibited.
Formulation screening
Submit your formulation. The engine resolves each ingredient against novel food status, per-country maximum permitted levels, and mandatory warning requirements across the markets you select.
Per-market compliance report
Get a market-by-market summary: which ingredients trigger a mandatory warning in Germany, which maximum levels apply in France, which novel food interpretations are pending.
Frequently asked questions
Are supplement rules the same across the EU?
No. EU Directive 2002/46/EC harmonizes the basic definition of a food supplement and sets rules on vitamins and minerals, but maximum permitted levels are set by member states — not uniformly at EU level. Novel food rules under Regulation (EU) 2015/2283 are EU-wide, but interpretation and enforcement vary. Health claim rules under Regulation (EC) No 1924/2006 are uniform, but member state authorities have different enforcement priorities. The practical result is that a product that is compliant in one country may require a different formulation or label in another.
What are maximum permitted levels for supplements?
Maximum permitted levels (MPLs) are country-specific limits on how much of a vitamin, mineral, or other ingredient a supplement may contain per daily portion. They exist to prevent excessive intake. The EU has not set harmonized MPLs for most nutrients, so member states publish their own national guidance or limits. This means a 10,000 IU vitamin D product that is legal in the UK may exceed limits in another market — and you need to check each market individually.
Do I need to notify authorities before selling in a new EU country?
Many member states require brands to notify a national authority before placing a food supplement on the market. These notification procedures differ significantly: some require a fee, some require a sample or formulation dossier, some are online only, and timelines vary. The EU does not operate a single notification system. We are building a tool that surfaces which markets require notification and what documents they need — currently marked Coming Soon.
What happens if my supplement label is non-compliant?
Consequences vary by member state and the nature of the non-compliance. Common outcomes include market withdrawal orders, mandatory recalls, fines (which vary by jurisdiction — we do not cite specific amounts here as they differ), delisting from platforms that apply EU compliance checks, and reputational damage with retailers. Prevention is substantially cheaper than remediation at scale. Compliance review before product launch is the standard approach among brands operating across multiple EU markets.
One label. Twenty-seven rulebooks.
Free to join. Compliance modules in early access.
¹ Rodríguez-Hernández et al., 2025 — analysis of 209 health claims on protein supplements sold via Amazon and Google Shopping.